Go For Vertical was introduced to the Look team as they were coming straight out of college at UArizona, where they had already laid out the business plan for their unique platform for social virtual reality, but like many startups, still had the challenge of delivering their technology. A vertical card will have to be turned sideways to go in business card holders or wallets that are typically oriented for horizontal cards. Things to Consider Before Going Vertical. It may be a conscious decision to go vertical based on growth objectives or market research, or your clients could begin to steer you this way. Whatever the reason, our panelists agreed that you should start with assessing the growth potential that vertical may offer you. The project is scheduled to “go vertical” beginning in July. The term "verticals" in business refers to a vertical market. go vertical: [verb] to take something vertical , i.e. to upper management. If you do go vertical and one piece of that vertical is not successful, then it has the potential to be catastrophic for your business. In a word, it’s now all about going vertical. Citation from "All the Right Friends", Covert Affairs (TV), Season 2 Episode 4 (2011) blacked out to resolve Google's penalty against this site . See more words with the same meaning: business (related to) . Many of today’s providers are savvier, business-process-focused, and capable of delivering a broad range of document services far beyond print. If someone is looking for or quickly scanning through cards, they'd have to turn either their head or their business card holder sideways to read it. One of the many benefits of tapping into vertical markets is the ability to run a profitable business because companies/individuals with specific needs are much more likely to pay a premium to get exactly what they’re looking for. It is economic surplus —not value added or closeness to the customer—that drives superior returns. The Benefits of Vertical Marketing Targeting specific vertical markets and establishing a leadership position in a vertical market segment is proving to be a key differentiator for some firms. Vertical integration strategies based on these assumptions usually destroy shareholder wealth. Economic surplus is the return an enterprise receives in excess of its full costs of being in the business, including a fair return on capital. Hackett : We … https://venturebeat.com/2017/01/28/startups-when-and-how-to-go-vertical Vertical search is on the rise, and whether you're looking for business products, services or information, or a new place to advertise, vertical search sites can benefit your company. It's hard work, to be sure, but the days of easy, horizontal solutions for business are going away. 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